Free online training: Journey mapping for the customer and employee experiences
A compact introduction to journey mapping – with Barbara van Duin, internationally recognized CX expert in Switzerland and the Netherlands.
Journey mapping helps you systematically visualize how people experience your organization – where they feel understood, where they hesitate, and where real impact occurs. This free online training is an invitation to take a fresh look at experiences – compact, practical, and inspiring.
What is journey mapping – and why is it worthwhile?
Journey mapping shows how customers and employees interact with your organization – across all touchpoints and phases. It’s not just about processes, but about emotions, expectations, and decisive moments.
In this online training, we combine the perspectives of the customer journey and the employee journey, because both influence each other – and both deserve attention.
What can you expect from this training?
In this compact online session (3 hours), you will experience:
- A hands-on introduction to start your own Journey Mapping.
- A thorough introduction to journey mapping as a strategic tool
- An easy-to-understand model for structuring journeys
- Inspiring examples from practice
- Short interactive exercises that encourage you to think and try things out
- Ideas on how you can further develop and apply what you have learned
Whether you are just starting out or want to expand your knowledge, you’ll benefit from this training!
Who can benefit from this training?
This training is ideal for specialists and managers from the following areas:
- Customer experience / service design
- HR / employee experience
- Process specialists
- Innovation / organizational development
- Change / internal transformation
- Communication, UX, and project management
Particularly suitable for organizations that care about how their customer and employee experiences align.
Practical details
- Format: Online (Teams)
- Duration: 3 hours (morning or afternoon)
- Cost: free
- Number of participants: maximum 15 people
- Language: German or English
- Trainer:
Barbara van Duin, CCXP
Board member CXPA Switzerland
Next date: To be announced at short notice once the minimum of 6 registrations is reached.
Are you interested? Then secure your place now and send an e-mail to:
barbara.vanduin@in-novation.ch
Places are limited – register without obligation and receive your personal invitation as soon as the next date is confirmed.
Any questions?
Want to learn more?
Get in touch with us – we’re happy to help.
0031-617028312 / barbara.vanduin@in-novation.ch
Barbara van Duin
Certified Customer Experience Professional (CCXP)